SEM, or Search Engine Marketing, is Digital Marketing involving the promotion of your website, business and corporate brand. It increases visibility in search engine results pages (SERPs) on social media, through paid advertising, and as a part of Digital Marketing. Mobile marketing is the fastest growing segment of all digital / online marketing, not only in mobile responsive design but with mobile apps, in-app advertising, SEO and UX Design.
The goal of all SEM / Search Engine Marketing is to make your website the first relevant website people see when searching, so they click on your website link through targeted marketing. People tend to click on the first three search results, and on advertising targeted to their interests and previous web browsing habits. Keywords and keyphrases describing your business can be promoted by:
Very simply, SEO helps you get found by searchers, and, over time, get on the top pages for your products or services. Organic SEO is imbedded in your website's source code, links back to your website (backlinks), and social marketing.
Both SEO and Paid Advertising have their place in a website promotion and digital marketing campaign.
We help new customers find your business with SEM and Digital Marketing. Give us a call. 903-904-0555